Querétaro Tradition

Things to do in Querétaro

Querétaro, whose historic center is a World Heritage Site, enchants visitors with its aqueduct, colonial squares, and active cultural life. Walking through the city is like stepping back in time, and at the end of the day, you can find rest in everyday life.

Very close to the center, in the Barrio de Hércules neighborhood, lie the remains of the 19th-century El Hércules textile factory, which was transformed into a brewery, hotel, and creative space. Here, from the Hotel Hércules, you can explore galleries, workshops, and corners steeped in history.

close to everything

● Mexico City – 3 hours away
● San Miguel de Allende – 1 hour away
● Historic Center – 15 minutes away
● Convention Center – 20 minutes away
● Querétaro International Airport – 30 minutes away

● Direct international flights:
Madrid, Atlanta, Chicago, Dallas, Detroit, Houston, Los Angeles, San Antonio

Things to do in Santiago de Querétaro

An exploration guide

archaeological-zone-of-tulum-on-the-shore-of-the-beach

Historic Center

The Historic Center of Santiago de Querétaro is an epicenter of culture, color, and energy. Declared a World Heritage Site by UNESCO, it brings together iconic monuments such as the Casa de la Corregidora, the Teatro de la República, the Palacio de Gobierno, and the Museo de las Artes. Among its squares and alleys, visitors can also enjoy the Jardín Zenea, the Mirador de los Arcos, and vestiges of the colonial past that make it unique.

Querétaro Aqueduct

One of the city's most famous architectural sights, the Querétaro Aqueduct is a monumental structure spanning over a kilometer, a direct inheritance from Santiago de Querétaro's colonial history. Its construction was completed in 1735, under the supervision of the Spanish Crown, and to this day, it remains one of the city's unmissable icons.

Sierra Gorda

A natural paradise encompassing canyons, missions, and incredible ecological richness. It's perfect for hiking, birdwatching, and visiting the historic Franciscan Missions.

Magic Towns

Just a short drive from the city, three Magic Towns showcase the cultural, artisanal, and natural richness of Querétaro. Meanwhile, Amealco proudly preserves its Otomí heritage, reflected in ancestral traditions and the creation of handcrafted dolls that have become a national symbol. These towns offer an unmissable getaway for those seeking a deeper connection with Mexico’s living history.

Tequisquiapan

Tequisquiapan enchants visitors with its colonial architecture, cobblestone streets, and relaxed atmosphere. Famous for its craft market, hot springs, and the Cheese and Wine Route, this Pueblo Mágico (Magical Town) invites you to enjoy an authentic experience in the heart of the Bajío region.

San Miguel de Allende

Renowned for its beauty and cosmopolitan character, San Miguel de Allende combines history, art, and sophistication. Its colorful streets, galleries, Baroque churches, and vibrant cultural life have made it one of Mexico's most iconic destinations.

Peña de Bernal

Dominated by the imposing monolith, one of the largest in the world, Bernal offers spectacular landscapes and a peaceful atmosphere. This Magical Town is ideal for enjoying hikes, local cuisine, and traditions that are proudly kept alive.

Identity and memory

History

Our brewery and hotel are located in the neighborhood that shares our name. Situated in a valley in the northeast of the city of Querétaro, Hércules developed in the 19th century, and from its inception, it created a history defined by its working-class roots.

THE BEGINNINGS

Prior to this, in 1592, Diego de Tapia, son of Fernando de Tapia “Conín,” began construction of the Molino Colorado, which produced wheat flour for more than 200 years.

With the help of Cayetano Rubio, a Spanish industrialist, the “El Hércules” Yarn and Fabric Factory was inaugurated in 1846, and the Hércules neighborhood was founded, inspired by the Tapia family coat of arms.

THE TEXTILE FACTORY

The factory is a place steeped in history that has survived wars, crises, and strikes. A milestone in the history of the Industrial Revolution in Mexico, it has been visited by personalities such as Porfirio Díaz and Venustiano Carranza.

165 years later, while the textile factory was still in operation, the Hércules Brewing Company was founded with the aim of restoring the grandeur of this place.

THE HÉRCULES NEIGHBORHOOD

The factory has been the epicenter of economic and social life in the Hércules neighborhood, home to a community rich in cultural heritage, popular festivals, and a deep sense of belonging.

Together, the factory and the neighborhood are embarking on a new era dedicated to hospitality with the opening of the hotel.